People should be left to raise their children how they see fit, but that doesn’t mean it isn’t a topic of hot debate. This is particularly true because of peer pressure from the media and other sources, which focus on how kids should look and what they should wear. Once upon a time, kids just wore what was available. Something comfortable, affordable, and generally bland. Today, however, children want to wear far more complex items, preferably with a named brand attached to them.
Sales and Consumer Pressure
*The biggest costs of raising a child have been identified as being:
*Sending a child to university
Some 65% of parents state that they spend more on clothes for their kids than on their own clothes. Because we are constantly bombarded with celebrities and their children, we want our own kids to look the same. And because we spend so much time at work, we often feel guilty and obliged to give in to the pressures of our children, even if they are influenced by the media themselves.
Parents and Their Influence
A lot of parents admit that they are actually in part to blame for the fact that their kids want to wear designer labels. In fact, many parents pick certain brands even before their child is born. Naturally, this is caused by the relentless advertising of manufacturers, but we, as parents, should be responsible enough to at least be aware of that and perhaps learn to avoid consumer pressure. After all, one of your roles as a parent is to teach your child not to give in to peer pressure.
Nurture Independent Minds
You are not a bad parent for dressing up your child in designer gear. You are even not a bad parent for giving in to peer pressure. To be a truly good parent, however, you should foster your child’s independent nature. Perhaps your child sees the different EKE brans and manufacturers and decides that it is exactly what they want to wear. Your role is to find out why they want to wear it. If you deem that it is for the right reasons, for instance because they like how it looks and feels, or because they are developing their person style, then by all means purchase it. And the reality is also that only you can decide what the right reasons are. Perhaps you look up to a certain celebrity and if your child wants to look like their children, that is good enough reason for you.
It is all about striking a positive balance in which your child learns that beauty is skin deep and that how they feel about themselves is more important than the label that they wear. How you achieve that, and what that actually means, is something that is personal to you as an individual. And since kids’ designer gear is in general quite affordable, it is also perfectly acceptable to splurge every once in a while.
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